How a 70-year-old fastener distributor stopped competing on price

A long-form B2B case study written as reported feature, not brochure copy. Haldane & Croft is a fictional industrial fastener distributor I built to show how a case study reads when the structure is investigative journalism. Named characters, time-stamped sequence, numbers that earn their place, and a mechanism beat that tells the reader why the approach worked when others didn't.

CASE STUDIES