Content Writing Service

Generic AI-style content gets skipped. By humans first, then by search.

I write SEO-optimised, human-led content that sounds like you, ranks for you, and gets referenced where it matters, including AI search tools.

Here's the uncomfortable truth

Right now, millions of businesses are doing the same thing. They're typing a prompt into ChatGPT, copying the output, and hitting publish. The result? A flood of content that all sounds the same. Flat. Predictable. Forgettable.

Google knows. They've spent billions training systems to spot it. And the new wave of AI search engines... Perplexity, SearchGPT, Gemini... they're even pickier about what they reference. If your content reads like a machine wrote it, it gets ignored twice.

But here's what most people miss. The opposite of AI content isn't bad content written slowly by hand. It's content built with a process so thorough that the finished piece could only have come from someone who actually understands your business, your audience, and how modern search really works.

That's what I do.

This isn't "content writing." It's a system.

Most content writers give you words. I give you a finished asset... researched, optimised, and built to perform across traditional search and AI-powered search engines.

Every piece goes through a multi-stage process I've developed over 40+ years in marketing. Some of the methods are borrowed from best practice. Some I've built from scratch. All of them work together to produce something you won't get from a freelancer with a ChatGPT subscription.

I don't just write content. I build it, test it, refine it, and proof it against AI detection... layer by layer.

The seven stages your content goes through

Think of it like building a house. You wouldn't skip the foundations and go straight to the wallpaper. Neither do I.

I write the first draft... from scratch

No templates. No AI-generated first passes. I start with research into your topic, your competitors, and what's already ranking. Then I write. A real human draft, shaped by what I've found, built around what your audience actually needs to hear.

I find your voice

Every business sounds different. Or at least, it should. I study how you communicate... your tone, your rhythm, the words you'd naturally use. The finished piece won't sound like me. It'll sound like the best version of you, on your sharpest day.

50-point SEO and GEO checklist

SEO is table stakes. GEO (Generative Engine Optimisation) is what most writers haven't caught up with yet. I run every article through a 50-point checklist that covers both... from entity connections and semantic depth to the structural signals AI search engines look for when deciding what to cite. If that sounds technical, don't worry. You don't need to understand it. You just need it done.

Refined through a proprietary writing framework

I've spent months building a custom writing system. It's trained on what actually performs... not theories from a 2019 blog post. This framework shapes sentence structure, argument flow, and persuasion patterns in ways that feel completely natural to your reader but are working hard behind the scenes.

Readability optimisation

Clever writing that nobody reads is just expensive decoration. I optimise every piece for readability... sentence length, paragraph variety, scan-ability. Your content should be easy to consume whether someone's reading on a laptop at their desk or a phone on the train.

The part nobody else does

This is where it gets interesting. I apply a proprietary finishing process based on deep research into exactly how AI-generated text is identified. Not by simple "AI detector" tools (most of those are unreliable). By the actual linguistic markers, patterns, and tells that trained eyes... and algorithms... look for. When I'm done, your content doesn't just pass detection tools. It genuinely reads like a human wrote every word. Because the process demands it.

You review, approve, publish

You get the finished article. Read it. Check it. Request tweaks if you want them. Once you're happy, hit publish. No guesswork. No crossed fingers. Just content you can genuinely stand behind.

What you actually get

Every article comes with everything you need to publish and promote. Nothing half-finished. Nothing left for you to figure out.

A fully optimised article

SEO-ready, GEO-ready, humanised, proofread, and formatted. Drop it straight into your CMS and publish with confidence.

AI-detection proof

Content that reads authentically human. Not because I've "spun" AI text, but because the entire process is built to produce writing that AI detectors simply can't flag.

Built for AI search visibility

Structured so AI engines like Perplexity, SearchGPT, and Gemini can find, understand, and cite your content when answering questions in your space.

A matching Linkedin Article

Repurposed from the main piece but rewritten for LinkedIn's format and audience. Not a lazy copy-paste. A proper adaptation that works on the platform.

One article. Seven stages. Two assets.

Most agencies charge £300+ for a blog post that's been quietly generated by AI in four minutes. I'm offering a process that takes real time, real skill, and produces real results.

£97

per article

✓ Fully researched, SEO & GEO optimised article
✓ Matched to your brand voice
✓ AI-detection proofed (proprietary process)
✓ LinkedIn article included
✓ One round of revisions
✓ Ready to publish

Ready for content that actually works?

Tell me a bit about your business and what you need. No commitment, no hard sell. Just a conversation about whether this is right for you.