Your content agency is billing you for mediocre. Here's how to tell.
A case study in writing with conviction. Most content agencies now deliver work indistinguishable from free ChatGPT output, and most clients have never run the ten-minute test that would prove it. I wrote this piece to show prospects what opinion-led B2B writing looks like when the argument is built from evidence, not adjectives.
CASE STUDY ARTICLE
Why I wrote this
I've watched the content industry for forty years and the last three have been the strangest stretch of the lot. The gap between what agencies charge and what they produce has become the worst-kept secret in B2B marketing, and the only people still pretending otherwise are the ones invoicing for it. Someone had to put the maths on paper.
My work at Blue Orchan runs on the opposite premise. Every piece I write carries a position, names names, cites primary sources, and earns its place against whatever free AI would produce from the same brief. That's the bar. If I can't beat it, I don't send the invoice.
If you're reading this because the test worked the way you suspected it would, get in touch. I'm not the cheapest option you'll find, but I'll be the one you don't have to audit.